Cycling Data Trial

MKC is partnering with SeeSense on an innovative project to use crowdsourced data from cyclists to help get more people on their bikes.

MK and See.Sense Cycling Data Trial Participant Information

About the Trial

Milton Keynes has partnered with cycling technology company, See.Sense, on an innovative project to use crowdsourced data from cyclists to help get more people on their bikes.

Participants will be given a state of the art intelligent and connected See.Sense ICON cycle light to use regularly when cycling. In return, as well as helping keep them safer on the road, they’ll also have the knowledge that the data that they collect through the light will help city planners design their city to encourage a safer and better cycling experience. 

The project will map the city’s cycle paths - known as ‘Redways’ - in ways never before seen, generating data that can be used to encourage more people to use them. Initially it will focus on the 200 miles of Redways that crisscross the city, identifying popular routes taken and the speed of the cyclist over the route. Later stages of the project will map additional information such as accident and near miss blackspot areas, the surface condition of the paths as well as other factors such as surrounding light levels.

The trial will involve Milton Keynes Council transport planners, BT Smart Hub and the Open University on the programme - which will run for at least a year and involve hundreds of cyclists using the See.Sense ICON cycle light.

It’s hoped that the use of this information will help make improvements for cyclists, not only through understanding and maintenance of the existing cycle paths, but also by pointing to ways that future investments in cycling infrastructure and policies can be made. This will allow cycling to integrate fully as an efficient and sustainable transport alternative to the car and provide the opportunity to significantly boost the number of cyclists across the city.

About See.Sense ICON

The See.Sense ICON intelligent and connected cycle light is designed specifically to be daylight visible, enhancing cyclist safety in all lighting conditions. The intelligence of the light means it can react to the cyclist’s environment, flashing brighter and faster in riskier situations such as road junctions and roundabouts, to help draw attention to the cyclist. It connects to a free app on the cyclist’s smartphone, providing a range of innovative features for the cyclist such as theft detection alerts, and the ability to text your nominated contact with your GPS location if you’ve had a crash.

The See.Sense ICON intelligent and connected bicycle light, is designed and manufactured in Northern Ireland, and stocked with major retailers such as Chain Reaction Cycles and sold into more than 50 countries around the world. The company has been nominated by the cycle industry as a ‘Breakthrough Brand of the Year,’ voted winner of the People’s Choice ‘rear light of the year’ in, the largest online cycling website in the UK and was featured in the London Design Museum’s ‘Cycle Revolution Exhibition.’  The light has a retail value of £64.99.

Watch the See.Sense Smart Cities Video and find out more about the MK trial, including FAQs and terms and conditions, on the website

How the Trial works

Anonymised data gathered from the light is fed via the app to the Milton Keynes Data Hub. This is a large hub, designed to acquire and manage large volumes of data about the city. The data covers digitised information from a range of projects – from water usage monitoring to autonomous vehicles and smart energy meters. However, a central MK:Smart deliverable is what is known as the City Motion Map. This is a project that aims to integrate a diverse range of transportation and mobility data with real time feeds of activity – both pedestrian and vehicular traffic across the city. This will, it is hoped, provide a real time journey planning capability that is ready to launch in 2017.

How to Participate

1. Participants must cycle regularly, at least 3 times most weeks. Register for the trial by contacting
2. Complete the trial questionnaire and return the signed Terms of Use.
3. Ensure the light is fully charged.
4. Download the See Sense ICON app.  It is compatible with Apple and Android phones only.  Go to the App or Play Store to download or find via this link
5. Connect your lights to the app, ensuring you have switched on bluetooth, location services and your mobile data on the phone. 
6. Mount the lights to your bike and turn them on.  The lights are only collecting data while turned on so ensure that they are on while riding (even in daylight).
7. Ride your bike with the lights on - that’s it!

Find out more in our Frequently Asked Questions (DOCX, 17KB)

For enquiries about the trial contact the cycling team at MKC, for technical assistance and data enquiries contact See.Sense by email


Last Updated: 18 June 2018