More than 17,000 miles walked by families using MK’s Love Exploring app

Cllr Jane Carr exploring a Halloween trail at Bury Field

(Above) Councillor Jane Carr exploring one of the new Halloween trails at Bury Field

Twelve months ago, MK City Council launched a new augmented reality app to help children and families to explore the city.  In that time, the Love Exploring app has been downloaded more than 7,000 times with an estimated 17,000 miles walked.

The free to play smartphone app showcases more than 50km of specially designed trails in 16 different locations around MK. To date, the app has brought everything from fairies, dinosaurs and spooky creatures to parks and streets across the city. It’s designed to encourage children and young people to get active and walk around their local area.

Suitable for all ages, the Love Exploring app is packed with local history and little-known facts, and uses interactive maps, guided tours, and quizzes to bring landmarks to life.

The latest Halloween themed games have launched just in time for the half term holiday. People can download the Love Exploring app on a smartphone, select a local park or visitor attraction and scan away using the camera on their device.

“We’re delighted that this free app has proven so popular with local families. We’ve also had great engagement from our schools and look forward to introducing new games, routes and features in the next twelve months. We’re lucky to have beautiful parks and historical places throughout our city and this app is a fun way to connect local children and their families with some of these great locations.”
- Cllr Jane Carr, Cabinet member for Inequalities and Child Poverty

The app was commissioned by Milton Keynes City Council and developed in partnership with Sprytar and local organisations including The Parks Trust.

The Love Exploring app is now live and available via Google Play and the App Store. You can also download it from the official website.